you've built your DateTec web site
and you're really pleased with the way it looks.
Now comes the really interesting part; You need to
market your site.
Marketing your site is probably as important to your
site and its impending success, as the design and layout
of it is.
A successful marketing campaign has the potential to
seriously improve the quantity of visitors to your site
which in turn will increase the potential for upgrades
which can mean only one thing: More Money for you!
The key to successfully marketing a web site or anything
else for that matter is to create a good balance between
publicity and quality of service.
If you Build it will they come?
First of all people need to be made aware that your site
exists. There are several ways to go about promoting
your site. The majority of methods that we would
recommend are Internet-based marketing methods (Print
based marketing campaigns can be effective but require a
lot more market research, and are generally a lot more
expensive).
Below is a list of various methods of promoting your
site. Firstly we will take a look at the Free ways of
promoting your site.
Free Link Exchanges
Also known as reciprocal or shared link exchanges.
Banner Exchanges
Banner exchange programs are a very most popular way of
marketing a site of a certain type. They are also
really simple to set up using the DateTec site admin
section along with 5-10 minutes of your time on one of
the link exchanges web sites.
The main principle behind banner exchanges is that you
submit a banner to the exchange and in return you place
a small piece of HTML or Java script onto your site (we
recommend pasting this code on the
inside headers>links.php
page section of your site. For information of how to do
this click <here>).
This piece of code runs every time somebody accesses
your page and connects to a database of links (other web
sites including your own) and displays a different
banner in the place you decide each time the page loads
or is refreshed.
Top Site listings
Top Sites are another hugely popular way of promoting
web sites.
The sites work by listing all of the sites that sign up
to them in rank order which is dependant on the amount
of traffic each site sends back to the toplist home
page. In order for you to send traffic to the toplist
home page you will need to insert a snippet of HTML code
into your
inside headers>links.php
page. This code will include the link to a web banner
that will be displayed on your links page. The Top sites
count the volume of traffic that your site is directing
to their site by detecting a unique 'Site ID' that is
included in the HTML code that you have inserted. This
ID corresponds to account that you set up when
registering your site with the list.
Trading Links
This is the most basic method of exchanging links as it
doesn't involve inserting medium/large snippets of HTML
code onto your site.
This method involves simply contact other web masters
directly and ask them if they wish to trade links with
your site. It's as simple a concept as we'll show
your
banner if you show
ours
Search Engine Submission
Search engines still a good way of promoting you site
but it is getting more and more difficult to achieve
high rankings as the internet grows. A good guide to
Search engines and directories can be viewed
here (this
will open in a new window).
The best way to find sites that offer the services above
is to search on various indexes and search engines as
well as looking at other dating sites to see where their
links pages lead.
This concludes our look at the free ways to promote web
site Next time we will take a look at premium
promotional methods that
