Marketing Blog

Jan 19

Creating Logos and Unique Content

Creating logos and unique content

I really enjoyed reading the latest article from Daniel Henningsson on how to make your site look unique. It is excellent and I will certainly be following up on some of his expert tips. In my recent article outlining a Dating site set up checklist, I mentioned a number of areas that I would cover in more depth when setting up a site, primarily aimed at making your site look different from the excellent, but basic, templates provided by DateTec.

I recently transferred one of my dating sites from World Dating Partners to DateTec, and needed to set up again. With a few modifications it is already getting some great conversions. If you follow some of these basic steps, you could have a site that looks something like this:
more…

Sep 08

Your Dating Site And Google Alerts: 5 useful things about Google Alerts

The world is changing. Every day, millions of people add their own touch to the World Wide Web and it’s getting more and more difficult to keep up with all the news. Google Alerts is the simplest way to get regular updates on what is happening in all of your areas of your interest.

Be prepared for new things

Prepare a web page or website using specific content with key words or search queries. Then when Google Alerts users select a search query that matches the keywords on your page it will potentially be popular in the future. Over time your page will get into the top Google Alerts with less effort and will soon become more popular.

How this can be applied to your dating site?
Try to keep an eye on unpopular or occasional search queries related to dating, as time goes by these queries will become more popular and you can adjust your meta tags to avoid becoming unpopular.

Niche sites

Using alerts is extremely helpful for niche sites. You will always know what topics are related to your niche, and what people interested in your niche are looking for and writing about.

How this can be applied to your dating site?
Set up an alert based on your niche and you will be amazed by how much search info you will start getting. Now you are on the same page with your market!

Keep an eye on competitors

Once the alerts are set up you will know what content your competitors are writing about and what they overlook (in your opinion). Reviewing the alerts might give you new ideas about SEO or blogging.

How this can be applied to your site?
See what other people are writing about and find your unique topic. Reading comments to find out what people are looking for gives you the opportunity to meet their needs.
Track your content for possible plagiarism by setting alerts to search for your key phrases.

Incoming links

Track incoming links that are pointed to your site by setting up an alert for your domain name.
If you want to track incoming links to a particular page (news on your site, for example), you can enter the exact page URL.

I hope these tips will help you to use Google Alerts not only for getting the latest news on celebrities and sports , but also as an efficient tool for your business!

Apr 11

Google Webmaster Tools

Add your dating sites to Google Webmaster tools

I doubt that anyone can have too much information about their dating sites’ performance. We at DateTec are working to give you all the reports and information possible, but it is also worth using third party tracking facilities for better SEO experience.

Do you want to see how search engine bots see your dating site? Do you want to know what errors they encounter in your site maps or robots.txt files? If the answer is yes you need to start using the specialist SEO software that will allow you analyze your dating site and advise about the opportunities you maybe missing out.

Let’s start with a free one that is available to everyone – Google webmaster tools. Google webmaster tools allow anyone who owns a dating web-site to track various metrics regarding their site’s performance. It includes anything from problems encountered while search engine bots crawl the site to the most prominent keywords that came up with the search results for you dating site. It is a fantastic tool for anyone who wants to know if Google (and other search engines) are having trouble crawling your dating site for any reason.

To get started with Google webmaster tools you need to get or sign into your Google account, and go to https://www.google.com/webmasters/tools/.

After you have added your site to the list you will need to verify it.

There are few ways of doing this and here is the easiest one:

  1. Click “Add a site” button in your Google webmaster tools account and enter the URL of a site you’d like to manage there (please make sure you are entering it exactly how it appears in your browser – with or without www):01 Google Webmaster Tools
  2. Now click on the alternative methods tab and choose the “Add a meta tag to your site’s home page” method:02 Google Webmaster Tools
  3. Copy the meta tag to your clipboard and go to the DateTec admin panel. You need to put the meta tag to the source code of your site’s home page via the Front page (advanced) section. Please put it before the </head> tag:03 Google Webmaster Tools
  4. Save the changes, publish your site and wait until its development status changes to “Completed”:04 Google Webmaster Tools
  5. Go to Google webmaster tools and click the “Verify” button. If you did everything right, you’ll see the message:05 Google Webmaster Tools

We also recommend you watch the Google for Webmasters video tutorial: http://googlewebmastercentral.blogspot.com/2008/10/video-tutorial-google-for-webmasters.html.

Don’t hesitate to contact your account manager if you have any questions, and we hope that this information was useful for your SEO efforts!

Nick Dovgopolyy

Partner manager
DateTec

Jan 19

Use DateTec’s promotional tools to advertise your dating site

Here at DateTec, we have a range of tools for you to use when advertising your dating site. Here are five of our tools for you to have a look at. more…

Jan 10

Google pay per click case study

One of our partners has kindly consented to let us show you one of his small campaigns that show how one can profitably earn from niches and careful geographic targeting, using only Google pay per click campaigns. It is a very simple campaign and does not take advantage of the many features one can use to optimize the campaign. However it is a good example for those starting out. more…

Jan 05

Try giving your site a fresh new look

A lot of our partners have been asking us if it is possible to change the picture on the chosen template and if so, how to do it. So we have created this article to give you a hand. By making your site more unique, you are heading in the right direction for creating a strong brand for your business. This gives the members confidence in your site, and therefore you are more likely to get the conversions you want. more…

Dec 22

Is your site still yet to make an appearance on a search engine? Read here for help.

First things first, find all the search engines you want your site to appear on and register with them. To maximise exposure, include the local and niche search engines as well as the world wide ones such as Google. more…

Dec 20

Take advantage of the New Year traffic

The New Year and the month of love brings in more traffic than any time of year. People are staying inside more due to the weather, vowing not to be alone for another Valentine’s Day, Christmas or New Year. more…

Nov 24

Using Social Media to generate traffic to your site

Tip of the Month

George Carter – VP Marketing gives us this month’s tip. more…

Oct 17

Getting some free traffic to your private label dating sites

In the next few articles we will discuss some methods of getting free traffic to your websites. As they say there is no such thing as a free lunch. You can get traffic to your site but it involves a constant level of work. It is not for lazy people. Today we discuss the use of article marketing. more…

Aug 25

Submitting you sites to search engines and directories

Once you have created your niche dating sites and are happy with them you have to tell the search engines to add them to their index. Normally this happens automatically but it can take months. It is also a good idea to add your sites to as many directories as you can. The most important directory is Dmoz and the most important search engine is Google so we will go into those in detail. more…

Jul 28

Configuring your site for search engines

OK, seeing you are now registered with DateTec and you have built your private label dating site ( if you haven’t done it yet , get to it, it is not difficult, your account manager will help you get started if you need any assistance). Now that all the admin, hardware and tech aspects are taken care of, it’s time to start dressing the windows of your online shop. more…

Jul 25

Choosing a good domain name

The first step to getting your business started is choosing a good name for your website. Pick a name that is memorable, easy to write and is relevant to what the web site is about. So if it is about vegetarian dating then try and get the word dating or singles or meet and the word vegetarian or some such relevant keyword in the domain. Don’t make it too long or use difficult spelling, consider the word of mouth and off line advertising aspects of the name. more…

Jun 30

Some tips for a dating site design

The first thing to consider is how visitors are going to react in the first few seconds they see your niche dating web page. On the web we have to grab attention quickly to keep the visitors on the site long enough to communicate our message. The more attractive the dating website’s front page, the more attention it gets and the longer the visitor stays. The general layout, the logo, the color combination of the site plays a major role whether a person coming to your website stays on it long enough to read the site or bounces straight out. more…

Jun 17

Using niches to profit from dating

The old saying “build and they will come” really doesn’t work on the internet. Of course you have to build, but that is the easy part, the problem is to make people visit your dating site and once there sign up and subscribe or buy from you. There are millions and millions of dating websites and choices out there for surfers so you have to be quite smart about all the stages from attracting these singles to getting them to spend their hard earned money with you. more…

May 31

How the new Google Panda algorithm will affect your DateTec private label dating sites

There is a lot of talk around about the new Google Farmer/Panda algorithm and how it has killed many sites, some of them reporting up to 90% reduction in visitors arriving to their site through search results. more…

Apr 01

Getting started with DateTec platform

Now that you have created your account with DateTec (if you don’t have one yet please create it here: http://datingfactory.com/registration/) what are the next steps? more…

Jan 19

Article # 23 – Get closer to Google

One of the accounts I run for myself has gone almost meteoric over the Christmas and New Year period. Conversions are up, my CPRs are down, and the conversion to paid members has remained pretty much the same. Combining that with a healthy increase in rebills and repeat payments, and January’s revenues for this account are looking very promising. more…

Jan 06

Article # 22 – SEO Tips for the New Year

Hopefully your 2011 is going to be a storming year. One thing’s for sure…if you haven’t really embraced SEO and social media, now’s the time to do so. It’s going to play an increasing role in the future marketing of your sites, so it’s best you get involved now. Here are a few tips I’ve pulled together on SEO, together with some key reasons why you need to embrace social media (horrible term, but it’s the only one we’ve got for now). more…

Dec 23

Article #21 – What’s your strategy for growth and longer-term value?

As the Christmas holidays loom, it’s a great time to take stock of the year that was 2010, and to do some planning for 2011. Let’s face it, there’s only so much Wii you can play with the kids, and film re-runs you can watch, so make some use of the downtime and take stock. If running dating sites is your only means of income, it could be a good opportunity to discuss it with family & friends too – what do they think about it, and where do they think there are tricks you could be missing? Let’s face it, this business isn’t like you’re selling life insurance or banking products…it’s interesting, and EVERYONE always has an opinion about it. Listen to your friends and family and see what they think. more…

Taking your dating business to the next level