Oct 17

Getting some free traffic to your private label dating sites

In the next few articles we will discuss some methods of getting free traffic to your websites. As they say there is no such thing as a free lunch. You can get traffic to your site but it involves a constant level of work. It is not for lazy people. Today we discuss the use of article marketing. more…

Aug 25

Submitting you sites to search engines and directories

Once you have created your niche dating sites and are happy with them you have to tell the search engines to add them to their index. Normally this happens automatically but it can take months. It is also a good idea to add your sites to as many directories as you can. The most important directory is Dmoz and the most important search engine is Google so we will go into those in detail. more…

Jul 28

Configuring your site for search engines

OK, seeing you are now registered with DateTec and you have built your private label dating site ( if you haven’t done it yet , get to it, it is not difficult, your account manager will help you get started if you need any assistance). Now that all the admin, hardware and tech aspects are taken care of, it’s time to start dressing the windows of your online shop. more…

Jul 25

Choosing a good domain name

The first step to getting your business started is choosing a good name for your website. Pick a name that is memorable, easy to write and is relevant to what the web site is about. So if it is about vegetarian dating then try and get the word dating or singles or meet and the word vegetarian or some such relevant keyword in the domain. Don’t make it too long or use difficult spelling, consider the word of mouth and off line advertising aspects of the name. more…

Jun 30

Some tips for a dating site design

The first thing to consider is how visitors are going to react in the first few seconds they see your niche dating web page. On the web we have to grab attention quickly to keep the visitors on the site long enough to communicate our message. The more attractive the dating website’s front page, the more attention it gets and the longer the visitor stays. The general layout, the logo, the color combination of the site plays a major role whether a person coming to your website stays on it long enough to read the site or bounces straight out. more…

Jun 17

Using niches to profit from dating

The old saying “build and they will come” really doesn’t work on the internet. Of course you have to build, but that is the easy part, the problem is to make people visit your dating site and once there sign up and subscribe or buy from you. There are millions and millions of dating websites and choices out there for surfers so you have to be quite smart about all the stages from attracting these singles to getting them to spend their hard earned money with you. more…

May 31

How the new Google Panda algorithm will affect your DateTec private label dating sites

There is a lot of talk around about the new Google Farmer/Panda algorithm and how it has killed many sites, some of them reporting up to 90% reduction in visitors arriving to their site through search results. more…

Apr 01

Getting started with DateTec platform

Now that you have created your account with DateTec (if you don’t have one yet please create it here: what are the next steps? more…

Jan 19

Article # 23 – Get closer to Google

One of the accounts I run for myself has gone almost meteoric over the Christmas and New Year period. Conversions are up, my CPRs are down, and the conversion to paid members has remained pretty much the same. Combining that with a healthy increase in rebills and repeat payments, and January’s revenues for this account are looking very promising. more…

Jan 06

Article # 22 – SEO Tips for the New Year

Hopefully your 2011 is going to be a storming year. One thing’s for sure…if you haven’t really embraced SEO and social media, now’s the time to do so. It’s going to play an increasing role in the future marketing of your sites, so it’s best you get involved now. Here are a few tips I’ve pulled together on SEO, together with some key reasons why you need to embrace social media (horrible term, but it’s the only one we’ve got for now). more…

Dec 23

Article #21 – What’s your strategy for growth and longer-term value?

As the Christmas holidays loom, it’s a great time to take stock of the year that was 2010, and to do some planning for 2011. Let’s face it, there’s only so much Wii you can play with the kids, and film re-runs you can watch, so make some use of the downtime and take stock. If running dating sites is your only means of income, it could be a good opportunity to discuss it with family & friends too – what do they think about it, and where do they think there are tricks you could be missing? Let’s face it, this business isn’t like you’re selling life insurance or banking products…it’s interesting, and EVERYONE always has an opinion about it. Listen to your friends and family and see what they think. more…

Dec 21

A Moment of Pride

“Remind people that profit is the difference between revenue and expense. This makes you look smart.” – Scott Adams

Wow, what happened to 2010? The years are definitely getting shorter since we started DateTec. The speed with which time is passing, has led me to step back and review what we’ve achieved since we started working on DateTec in January 2009. more…

Dec 10

The Dating Business – Growth in perpetuity

“The book of love is long and boring; no one can lift the damn thing. It’s full of charts and facts and figures and instructions for dancing.” – The Book of Love by Magnetic Fields

I’m not the most romantic of guys much to my wife’s chagrin, so I thought I’d put a romantic quote of sorts at the beginning of this post. A fantastic love song, beautifully written without being too slushy, but best sung by Peter Gabriel. more…

Dec 02

Article # 20 – A lesson in keeping it simple

Two weeks ago, I was reminded through an error on my part just how important it is to do two things:

  • Make sure you’re sending search traffic through relevant and optimised landing pages
  • Make sure you check over your adwords campaigns regularly.


Nov 15

Article #19 – How to achieve Google Sitelinks for your dating site

This week, I’m going to talk about something you’ve probably seen on Google, but aren’t sure how you can achieve…sitelinks in your natural (or organic) search results. more…

Oct 28

Matching Making Systems and Scammers – just what is the difference?

There has been a lot of talk on the wires about Fighting Scammers and Matching systems.

At DateTec we tend not to put press releases out just to generate hype without substance, unlike most of our competitors. I did however feel compelled to let you all know our position on these sensitive themes. more…

Oct 04

Article #18 – 5 More Tips for Successful SEO

This week I thought I’d give you some more tips on how to improve your SEO rankings, as we could all do with some free quality traffic! By now hopefully, you should have built up quite a long list of things you need to be doing on a regular basis to improve your rankings. more…

Sep 16

Article #17 – Broadening your campaigns? Do some housekeeping first

You may be tempted to think that generating lists of additional keywords and throwing them into your account is a good way of making more money with your campaign. But are you getting the best performance out of the keywords that are already there? more…

Sep 10

Article #16 – 5 Non-Technical SEO Checks

Focusing on the detail can make all the difference when it comes to SEO. The importance of on-site SEO increases in relation to the total number of pages on your dating site. What might seem like a small thing to you, may not be so when it’s repeated 100,000 within your site template. more…

Sep 08

There’s money in them there mobiles!!

We just have to make sure that our partners and ourselves make money from it.

“If all the girls who attended the Yale prom were laid end to end, I wouldn’t be surprised“. Dorothy Parker

As I mentioned in my last post, I’ve spent a great deal of time recently investigating our options with regard to mobile. One of the big challenges is all the people who collect along the way when you are taking payments or delivering a service on mobile, for those of you who can’t find the very tenuous connection to my opening quote, that’s where it is! more…

Taking your dating business to the next level